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A few years ago I wrote an article about the fictional organisation logos found in the City theme.

I'd quite like to revisit this, as I'm sure I must have missed some. I also only focused on the fictional brands, but I know some licensed brands have appeared too.

My current list is:

Fictional

  • Police
  • Fire
  • Hospital (Star of Life logo)
  • Postal service (envelope and bugle icon)
  • Railway (double arrow logo)
  • Refuse / recycling agency (eg 4206)
  • Highway maintenance agency (motorway icon) - eg 6653 and 6521)
  • 'Octan' (oil/energy company)
  • 'AirLine' (now uses the bird logo)
  • 'International Transport' (eg 161 and 6367)
  • Cargo company (yellow box on blue world logo) - eg 4551

Real

Are there any others?

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I suppose NASA would be on the outskirts of the Town/City theme, but there it is... –  Major Stackings Oct 17 '13 at 4:44
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5 Answers

Lego also collaborated with several airline companies to release a standard plane but with stickers denoting the airline name. I remember excitedly purchasing them back in the day. They were only available through their in-flight shopping if I recall correctly. I have two. One is El-Al and the other one is for a Japanese carrier (need to check either ANA or Japan Airlines). Here is the link to the "generic set" although it is labelled El-Al. http://www.brickset.com/detail/?set=4032-3

You can actually see the whole set of airlines here: http://www.brickset.com/browse/themes/?theme=World%20City

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I can't believe that nobody else else has posted the most important real company that appears within the LEGO City theme... the LEGO company itself!


There is a good list of promotional sets on Brickipedia, that includes the set theme. Many of the town / city sets include logos or brand names of real-world companies.

Other sets that include real-world brands (some of which don't count as Town / City, according to the Brikipedia themes list) include:

  • Esso appeared on some very early sets.
  • DB (Deutsche Bahn) appears on various trains, including 7725.
  • Sports sets such as, 3432 which has NBA logos on the player's chests, or 65221 that included a Spalding basketball.
  • 1656 Viking Line cruise ship.
  • Interfrigo, set 147.
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Of course! How did I miss that? Set 10156 seems like the most recent example I can find, but I'm sure there are others. I've added it to the list in the question. –  Frankie Roberto Jan 25 '13 at 15:21
    
Didn't think about LEGO either, I guess it was too right under our noses. –  Joubarc Jan 27 '13 at 20:39
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Here are some additional non-fictional brands and their set(s) under the Town theme:

Chocomel (Nutricia), Holland

Chocolate Factory

Canada Post

Mail Van

Mail Truck

ANWB (Breakdown service), Holland

Breakdown Assistance

Roadside Recovery Van and Tow Truck

UNICEF

UNICEF Van

Touring Club Schweiz

Breakdown Assistance

Air Canada

Air Canada Jet Plane

MD Foods (Denmark)

Milk Truck

Emirates

Emirates Airliner

Arla (milk supply company, Sweden)

Milk Delivery Truck

Renault

Racing Car

Velux

House with Roof-Windows

Color Line

Container Lorry

Tine Dairies (Norway)

Milk Delivery Truck

McDonalds

McDonalds Restaurant

Also there is the 'Houses' set from Weetabix. This doesn't actually include the brand in the Town set itself, but includes the pieces to build a Weetabix figure in the set and is part of the Town theme.

Under the City theme:

Vestas

Vestas Wind Turbine

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Real brands include:

Mostly it's the three early Maersk Trucks - 1552, 1831 and 1651 that are usually listed under the Town theme.

Toys R Us also appeared on one City themed truck

Outside of the Town/City themes but still minifig scale you then have:

  • Maersk Train - under Trains.
  • SNCF - In it's old orange livery is the basis for the Horizon Express train under Creator.
  • Ferrari - Is usually listed under the "Racers" theme rather than Town/City

Other brands have also appeared in other more advanced/non-minifig scale themes, such as:

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Don't you mean SNCF? –  Joubarc Jan 24 '13 at 16:01
    
I don't think any of these have been in town/city themes –  Ambo100 Jan 24 '13 at 19:39
    
Good point Joubarc - corrected. –  Zhaph - Ben Duguid Jan 25 '13 at 1:27
    
@Ambo100 - I've updated my answer - 3 Maersk trucks are listed under Town on Brickset, as is the Toys R Us truck. The Ferrari brand that Frankie mentions seems to exist under the "Racers" theme on BS rather than City - however I've listed out the "Not City, but Minifig scale" brands separately now. –  Zhaph - Ben Duguid Jan 25 '13 at 1:29
    
Thanks, I've updated the question to add Maersk to the list, and also to note that Ferrari wasn't technically part of City (though I've kept it in as it's clearly compatible). –  Frankie Roberto Jan 25 '13 at 15:18
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I wouldn't consider "hospital" as fictional.

At first, LEGO did seem to use the Red Cross logo, but they have since then had to stop (presumably because of the Red Cross being very protective about their logo). Note that the logo they have been using since isn't fictional either.

12v era trains provided stickers for a lot of different train companies, I'm not sure if what they use now is fictionnal or not (I think so)

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You're right about the 'Star of Life' not being entirely fictional. Although it's also not solely owned as an identity of any particular real-world organisation as I understand it, so it's arguably more of a generic symbol. Oh and I'd forgotten about the early Red Cross bricks! –  Frankie Roberto Jan 25 '13 at 15:07
    
Those 12V train stickers are interesting - they definitely include some real world companies (including British Rail and the Danish State Railways). Were any of those ever produced as printed bricks, I wonder? –  Frankie Roberto Jan 25 '13 at 15:09
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