Over the years LEGO has used a number of real-world fuel company names on its products:
I'd be interested to understand the commercial relationship between LEGO and these companies. I see several possibilities:
- LEGO pays these companies to use their name, or
- These companies pay LEGO to promote their brand, or
- The companies enter into a mutual understanding with no cash exchange.
LEGO switched to a fictional fuel brand, Octan, in 1992. Was this at the behest of the other companies or a decision made by LEGO? What were the reasons behind the switch from real-world companies?