Questions relating to the LEGO Group specifically, rather than about bricks, building techniques, etc.

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2
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1answer
127 views

Biggest European LEGO event?

I was wondering if there is a big European event where new sets and custom sets are shown, and maybe deals on sets or pieces, something like an E3 for LEGO or something similar. I looked on Google but ...
1
vote
1answer
134 views

Cost of different works in a LEGO set price?

What percentage of a LEGO set's price goes toward research, design, manufacturing, marketing etc. It's just my curiosity since all my minifigures (from Series 3) are made in China and I don't know if ...
4
votes
2answers
432 views

LEGO retiring old sets?

Why does The LEGO Group stop producing/selling older sets when they can still be hot items? I understand that they might affect the sale of future models but older models are rarely replaced by their ...
0
votes
1answer
388 views

What are LEGO's best selling products?

I am doing a school project on LEGO. I have two questions for you. How much profit does Lego make each year? Also what products have been the biggest sellers and in what years?
8
votes
4answers
590 views

Why are there “unique” characters in many sets?

When I was young, about 30 years ago, I'd had no problem to have two policemen, two yellow astronauts or knights. Then I had some lack of Lego sets and didn't know what was happening on this field. ...
3
votes
1answer
1k views

How hard is it to get a job within the LEGO company, straight out of university as a graduate?

How hard is it to get a job at the LEGO company? Being fresh out of university as a graduate of mathematics, I'm specifically interested in answers on if and how LEGO hires graduates.
0
votes
1answer
424 views

Does the LEGO company actively follow or copy clone bricks?

What does The LEGO group do to follow clone brands? Do they buy at least one of every set produced by The Other Guys? I'm more interested about what the LEGO company does to keep up with what ...
5
votes
1answer
74 views

When was the first official use of the term 'minifigure' or 'minifig'?

When did The LEGO Group first use the term minifigure? Have they been called that since their introduction in 1978? Similar to this question: Why are they called "minifigs?"
17
votes
1answer
390 views

How does LEGO decide it needs a new element?

Aside from the need to add licensed series specific pieces, how does LEGO decide it's time to introduce a new shape to the element palette?
8
votes
1answer
345 views

How can one find old archived issues of LEGO Mania Magazine?

Do any libraries contain old archived issues of them? Preferably ones on the WorldCat system? I'm not sure if my limited storage space can handle more LEGO Mania magazines, so I'd prefer a format ...
15
votes
1answer
787 views

What is LEGO Cuusoo?

Can anyone explain the origins of LEGO Cuusoo project? There isn't a lot of information on the site. It seems to have started in Japan as a way of suggesting ideas for sets but is officially ...
13
votes
3answers
3k views

Why does LEGO have a maximum age limit?

I am wondering why do LEGO boxes have a maximum age limit printed on them? My girlfriend has just gifted me LEGO Starfighter (8088) and it has an age range of 8-14. Why not just write 8+? Are there ...
11
votes
1answer
422 views

Who is (or was) Susan Williams?

I've heard the name "Susan Williams" associated with LEGO products, especially in the 1980s. Who is / was she?
8
votes
3answers
1k views

Can anyone find a photo of the “LEGO bricks, not LEGOS” insert?

Debates aside; I have been told that there used to exist a message either in Lego catalogs or inserts in boxes that reads as this: The word LEGO® is a brand name and is very special to all of us ...
19
votes
6answers
1k views

Does the LEGO Group condone war toys?

What is the LEGO Group's position on war toys? Other brands make tanks and army stuff. I noticed LEGO sets include more realistic guns in the Star Wars range than they used to. What's up with that?
17
votes
2answers
3k views

How does one get a job as a LEGO designer?

I always fantasized on the mysterious (and admittedly cool) job of LEGO designer. Is there anyone who knows what it takes? Do you need to go to the Lego university and get good grades? Is there any ...
16
votes
3answers
18k views

Where are LEGO parts made?

Are all LEGO parts made in a single factory, or are there multiple factories? Where abouts is it/are they? If there are several, are there different factories for different pieces/sets, or do all ...