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9

You can find some of The LEGO Group's financial information in their annual report. Note that the financials are in Danish kroner, so you'll need to do some currency conversion. For example, the net profit for 2012 was 5.6 billion DKK, which works out to about 1 billion USD. I'm not aware of a reliable way to get official sales numbers for individual ...


5

The latest annual report on the LEGO Groups site (2012 at the time of writing) states the following: Research and development activities Each year, new launchings account for approximately 60% of the LEGO Group’s sales to consumers. Therefore, the Group has considerable development activities, comprising anything from trend spotting and ...


4

The main show that Lego release new sets at every year is the Spielwarenmesse fair in Nürnberg (Nuremberg, Germany). If you watch the various forums, especially www.EuroBricks.com, you'll see excited posts like this one about Star Wars around the time of the fair. Lego also announce sets at the New York equivalent show. Models made by fans are usually ...


4

In order to sell older sets, TLG would have to either: (1) continue a production run even when the demand for a set has dropped off Production capacity is limited to a set number of components / sets at a time, and it makes sense to focus on newer, more profitable lines. For example, the moulds which produce LEGO parts are unbelievably expensive, but each ...


2

There are a lot of factors to consider, but I believe the key one is a matter of production capacity. At any given time, the LEGO company can only produce a finite number of different elements and sets. As older sets stay in production, they would mean that less new sets can be produced, and the same goes for parts. As far as parts are concerned, TLC pushes ...


2

As a child, I was really into Star Wars and had lots of star wars figures. However, it was always annoying that Star Wars vehicles and playsets didn't come with figures. The Ewok Village has no Ewoks in it. The X-Wing has no pilot. Etc. This policy let Kenner (now Hasbro) sell the figures at full retail on a per-figure basis and let collectors buy only what ...



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