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16

Actually TLG are listening, and in fact are replacing boxes with smaller ones right now as we speak. These new boxes will have a FSC (Forest Stewardship Council) certification “which lowers the CO2 impact of its packaging by about 10%.” You will be able to start seeing the smaller boxes this year and by 2015, all of the products will be in smaller ...


9

There is indeed a requirement that packaged products sold in the US must indicate the weight, volume or quantity plainly on the package. This is regulated by the FTC, which says in its requirements, The net quantity of contents (in terms of weight or mass, measure, or numerical count) shall be separately and accurately stated... Canada has a similar ...


2

When I asked a LEGO employee this, I was told, "Because the retailers tell us to". They went on to tell me that consumers' perceived value of $200 toy is influenced by the size of the box it's in. If some other random toy is on the shelves next to $100 LEGO sets, and the random toy is in a huge box and is only $9, the reptilian part of your brain goes wild ...



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