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According to an interview with Elf director Jon Favreau, the Lego City set was built in-house by the Rusty Smith's art department. The IMDB page for the movie thanks The LEGO Group for the permission to use the LEGO logo and trademarks but has no mention of any further involvement in set design.
There is the LEGO Ambassador program too: http://aboutus.lego.com/en-us/lego-group/programs-and-visits/lego-ambassador The mission of the LEGO Ambassadors is to work together with the LEGO Group in all areas which concern the worldwide LEGO community and be the voice of their respective LEGO User Group towards the LEGO Group. This means you should ...
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