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May
19
comment Why are Lego sets put in such big boxes?
@RegDwight: About mentioned "British Airways olives". I was writing from memory about event that took place nearly thirty years ago. So my mistake was that I highly overestimated "the effect amount". It was only £350,000/year in case of British Airways (here) and only $40,000 in case of American Airlines (here and here).
May
19
comment Why are Lego sets put in such big boxes?
@RegDwight: I'm not talking about reducing number of elements from 2800 to 2300 parts without changing the package size. I'm talking exactly about OP's question and what is presented on image in following answer -- packages much bigger than should be, according to contents. I have only Polish references (here and here), which are pretty useless here. However first has, on second picture, an exact example -- contents of "Kret" are only 40% of bottle size.
May
19
comment Why are Lego sets put in such big boxes?
@RegDwight: Everything I wrote in this answer are true facts, based on verifiable sources, mostly books and articles on influence and manipulation. My only mistake was, that (since I'm Pole) I used a word "downsizing", we use in Poland to describe mentioned mechanism. Since it has clearly English-based meaning, I assumed, that it exists also in English. Turned out I was wrong. As I checked right know, this word is not used in English in the same meaning as in Polish. I can't find proper English word for this meaning of "downsizing" in Polish. A "cut-off", "reduction"?
May
16
awarded  Teacher
May
15
answered Why are Lego sets put in such big boxes?
May
15
comment Useful machines built with LEGO
+1! Had to catch my armchair tightly to not to fall down laughing! :] Your four-brick-keyboard-supporter certainly deserves Nobel Price or at least ten +1!
May
7
awarded  Analytical
May
7
awarded  Informed
Oct
9
awarded  Autobiographer
Oct
9
awarded  Supporter