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I've seen a number of small polybags in stores branded LEGO xtra. What are these?

LEGO Xtra bags

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LEGO xtra is a theme of sets that focus on adding play value to your existing sets by providing accessories or play areas.

For example, LEGO xtra Traffic Lights adds 4 buildable traffic lights and a few associated accessories to your city streets:

40311

These sets sometimes feature playmats or baseplates as well, such as the Sea Playmat set:

85384

These sets are reminiscent of the older accessory packs that used to be available some time ago:

S@H accessory packs

LEGO was kind enough to send me a copy of Sea Accessories (40311).

40341

Here are the included parts:

parts

Overall, this is a nice variety of parts that should add to the playability of a beach, marina, or even pirate hideout. If you already have a large collection, there isn't much terribly exciting in there, but I do appreciate the blue and yellow dual-injected bird.

The price per piece of these sets is unfortunately not great. This one is $4 USD for just 24 elements, but the parts that you get are a bit more unique than those found in the Classic parts boxes. They have a focus on adding play value to your existing sets, and often feature larger elements such as animals or vehicles that tend to be more expensive and more add interest to models.

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    Just out of curiosity, what do you do that Lego sends you free stuff?
    – MindS1
    Jan 2, 2019 at 22:41
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    @MindS1: jncraton represents the site in the LEGO Ambassador Network (LAN). (He should probably put this in his bio - it's pretty important.) Jan 3, 2019 at 11:10
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    @LegoSonicBoy explained it well. TLG provides support for us in various ways. They sent me this set to review as the representative of our community. We do try to spread this support around the community as much as possible (e.g. bricks.meta.stackexchange.com/questions/432/… ), but for a single $4 review set I just took care of this one myself.
    – jncraton
    Jan 3, 2019 at 14:52
  • @jncraton That's super cool dude, thanks for your work!
    – MindS1
    Jan 4, 2019 at 3:15

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