I have been studying the application of new recycling technologies because I am concerned with plastic pollution. I have thought of a way to apply new technology differently but the missing piece of the picture was how to find a company that would be willing to work with our city to apply this technology.
With 9% percent or less of plastics being recycled in America because of sourcing and down-cycle challenges, LEGO is positioned to positively transform the way plastics are used and galvanize support for their brand. It would really just take a single industrial leader, operating at scale to make it happen. Others would follow.
If LEGO could transform the way that plastics were produced, and create living wage jobs, would they?
In other words, do they have any motivation to use recycled plastics, or hire American workers, and if so, what motivations?