Traditionally LEGO has been known as a kid's toy, but there is a growing community of AFOLs (Adult Fans Of LEGO).

How big share of LEGO's turnover is attributable to AFOLs?

  • Turnover can mean quite a few things; do you mean how long a person is actively buying LEGO bricks? – Mark Stewart Sep 7 '16 at 15:54
  • @Mark Stewart: Revenue, money on the income statement. – Gruber Sep 8 '16 at 7:42
  • OK, pure accounting definition, not inventory. I would look at the financial statements but since it is a private company, that would not be available. I would then be forced to look at shelf space at stores to see how much space is dedicated to young age groups vs. older, and pure building sets (non-themed) – Mark Stewart Sep 8 '16 at 14:03
  • I'm voting to close this question as off-topic because this information is controlled by The LEGO Group and not something we have access to. – Ambo100 Dec 29 '16 at 12:44

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