25

No, it's not an acronym. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". All-caps is how the LEGO company asks to have their brand treated. Using the LEGO® brand ALWAYS write the LEGO brand name in capital letters. ALWAYS use a descriptive noun after the LEGO brand name, it must never appear on ...


19

LEGO doesn't directly take product ideas from fans. However, there is a website called LEGO Ideas where you can post creations that may potentially get turned into official LEGO kits. The process is as follows: Submit your idea to LEGO Ideas. Take some time to get good pictures, and write a good description, or your idea will probably not make it off ...


18

Yes, TLG has acquired Bricklink. There have been multiple news, FAQ's and interviews posted with regards to a future of the website. You can read some of them on Bricklink as well as LEGO webpages. You can also read an interview with LEGO representative. The footer on BL's webpage has been left as it was prior to acquisition. Perhaps there wasn't time to ...


17

Octan, is simply Octane in Danish, which is a chemical in and associated with gasoline making it a sensible name for a fictional petroleum/energy company. The LEGO Group (under pressure by a Greenpeace campaign) stopped the previous corporate partnerships, which had featured real world oil companies logos in LEGO sets, to distance themselves from the ...


15

According to data collected from Brickset, the total MSRP of all Star Wars sets to date is $18,933.76 USD. This includes a total of 508 sets. I simply used the CSV export feature on Brickset to put this together. Here's the raw data if you'd like to explore it further: https://gist.github.com/jncraton/68beb88e6027d9321373


12

As a child, I was really into Star Wars and had lots of star wars figures. However, it was always annoying that Star Wars vehicles and playsets didn't come with figures. The Ewok Village has no Ewoks in it. The X-Wing has no pilot. Etc. This policy let Kenner (now Hasbro) sell the figures at full retail on a per-figure basis and let collectors buy only what ...


12

Alexander O'Mara's answer is correct, however I'd like to add the reasoning behind LEGO's desire to impose such strict rules on their name's usage. According to the copyright laws generic terms can't be a protected trademark and thus if people start using "lego" as a term to describe any bricks-based game - they might loose the exclusivity to their brand. ...


12

LEGO does not directly create military sets. A LEGO representative gave the following reason: Are there any chances that Lego will ever start producing modern day warfare Lego, with tanks and helicopters and what not? We have a strict policy regarding military models, and therefore, we do not produce tanks, helicopters, etc. While we always support ...


11

LEGO Kingdoms is a sub-theme of LEGO Castle. LEGO Castle is one of the oldest LEGO themes, and through the years it had various sub-themes like Knight's Kingdom, Fantasy Era, Dark Forest, etc. The current LEGO Castle theme is simply called LEGO Castle without a sub-theme name and I think that is causing the confusion. The previous LEGO Castle theme ...


10

You can find some of The LEGO Group's financial information in their annual report. Note that the financials are in Danish kroner, so you'll need to do some currency conversion. For example, the net profit for 2012 was 5.6 billion DKK, which works out to about 1 billion USD. I'm not aware of a reliable way to get official sales numbers for individual ...


9

In order to sell older sets, TLG would have to either: (1) continue a production run even when the demand for a set has dropped off Production capacity is limited to a set number of components / sets at a time, and it makes sense to focus on newer, more profitable lines. For example, the moulds which produce LEGO parts are unbelievably expensive, but each ...


9

Page was owner of the patent only for Great Britain, allowing LEGO to use the design worldwide. Buying a "rival" company (Kiddicraft) later on is nothing unusual in business history. Therefore, blaming Page's death on LEGO does not make much sense. Regarding chinese brands, one has to make a difference between using a compatible plastic brick system (which ...


9

While you could indeed manage the project with a tool like GitHub (using the Issues feature), you might be better off initially managing the tasks through a tool like Trello which allows you to create tasks and move them through various status (i.e. Planned, In Progress, Review, Complete) in a fairly simple, intuitive user interface. An issue with managing ...


9

It might be impossible to give the precise number simply because some older sets are yet to be found and new ones are being added with a slight delay. These three are the major websites having the most details about sets: Bricklink catalog has 15824 sets in its catalog. Brickset has 16378 sets. Rebrickable has 15432 sets. As you can see numbers are ...


9

LEGO has some arrangements in Asia (I think currently it's only in Asia, but I don't think anyone has said it can't be done elsewhere), where third parties get a permission/license to call stores official.


8

This question looks more like a covered (and loaded) opinion piece, but I will bite. Although LEGO may have been inspired by the Kiddiecraft prototype, LEGO bricks are not direct copies of the Kiddiecraft and other similar designs that were released by various companies in the 1930s. Kiddiecraft's bricks and similar toys were hollow on the underside with ...


8

It's "a campaign to help nurture the creative skills of the next generation", launched by LEGO on September 17, 2019. From the LEGO website: Today, the LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation. Over 100 children will meet Mark and other inspiring figures, ...


8

It does not seem as if it would ever be possible to come to a definitive assertion—or even a sufficiently precise approximation—of "how many LEGO bricks exists." For the English Wikipedia article "Lego" in the "Manufacturing" section informs, Annual production of Lego bricks averages approximately 36 billion, or about 1140 elements per second. Although ...


7

The first hit on Google for "LEGO charity" is this: http://service.lego.com/en-us/helptopics/lego-company/charity-and-donations. From that page: What charitable activities is the LEGO Group involved in? We take our responsibility for making children's lives better very seriously, so we run a number of charitable programs. Usually, our local ...


7

The 2012 annual report on the LEGO Groups site states the following: Research and development activities Each year, new launchings account for approximately 60% of the LEGO Group’s sales to consumers. Therefore, the Group has considerable development activities, comprising anything from trend spotting and anthropological studies to the actual ...


7

The main discussion boards for teen and adult LEGO fans are as follows: EuroBricks Forum - this is one of the oldest and most established LEGO fan forums with a huge number of discussions going on at any given time. You can find everything here from news, to custom building, to contests. Brickset Forum - this is the second largest LEGO forum, mostly ...


7

You can say "Legos" if you want to. But for The LEGO Group it's an important matter, because if people start saying "Legos" about similar products produced by other companies, LEGO might lose their brand if it is deemed genericized.


7

I think that the whole issue is a bit complex. With clone bands, there are many things to consider: Are they producing original set designs, or are they copying LEGO set themes and designs to some extent? Are they producing direct copies of LEGO sets? Especially rare, old, or otherwise valuable items? Are they making sets about themes which they did not ...


7

I'll address some points from Zhaph - Ben Duguid's answer: While you could indeed manage the project with a tool like GitHub (using the Issues feature), you might be better off initially managing the tasks through a tool like Trello which allows you to create tasks and move them through various status (i.e. Planned, In Progress, Review, Complete) in a ...


7

There are multiple ways to look at this question, but in any case, probably LEGO. Production LEGO has been prioritizing sustainability as of late, with all of their electrical uses and more already coming from sustainable sources. Our sustainability mission Our mission is to make all LEGO® bricks sustainably by 2030. Why? Because being sustainable is good ...


7

This is a partial answer (or theory). The moulds for most of the basic bricks have been changed over the years to use less plastic while (hopefully) retaining clutch. 2 x N bricks were given thinner walls with 'notches' for the studs. This may have slightly weakened clutch power. 1 x N bricks (and some plates) were given holes through the bottom ...


7

2021 May update Number of LCP's is still the same - 21 (listed below). However, TLG has now included details on all of the members. You can find more information about each member on the LEGO Certified Professionals webpage. Americas Robin Sather Nathan Sawaya Graeme Dymond Europe & Middle East Dirk Denoyelle Georg Schmitt Matija Puzar Rene ...


7

If you read the Fair Play Brochure linked from the Fair Play policy, you will see more detailed sections covering "Attempted Association" and "Product Copying". The reason you're not seeing an explicit "commercial use" call out is because there isn't one - if you want to use their trademarks commercially, you will need to get a ...


6

First of all, if you are serious about this business, go to an IP lawyer who can take this up for you and give you a much more confident answer than the bunch of us LEGO fans can :) LEGO's Fair Use Policy is located here. Secondly, you might want to read the perspective in this thread on Bricksetforum. Lots of interesting points of view, and, decent ...


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