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As far as I am aware there are 3 types of LEGO stores: Owned and operated by TLG. Licenced by TLG to 3rd party to operate under LEGO brand. In this group (most likely) your official region distributor may have a shop dedicated to LEGO brand only, however it doesn't offer benefits of official shops operated by TLG. Mainly the VIP points. Company owning such ...


LEGO has some arrangements in Asia (I think currently it's only in Asia, but I don't think anyone has said it can't be done elsewhere), where third parties get a permission/license to call stores official.


If you read the Fair Play Brochure linked from the Fair Play policy, you will see more detailed sections covering "Attempted Association" and "Product Copying". The reason you're not seeing an explicit "commercial use" call out is because there isn't one - if you want to use their trademarks commercially, you will need to get a ...


You have to follow "Fair Play" policy published by LEGO and you will be alright.

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