No, it's not an acronym.
The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well".
All-caps is how the LEGO company asks to have their brand treated.
Using the LEGO® brand
ALWAYS write the LEGO brand name in capital letters.
ALWAYS use a descriptive noun after the LEGO brand name, it must never appear on ...
Alexander O'Mara's answer is correct, however I'd like to add the reasoning behind LEGO's desire to impose such strict rules on their name's usage.
According to the copyright laws generic terms can't be a protected trademark and thus if people start using "lego" as a term to describe any bricks-based game - they might loose the exclusivity to their brand. ...
These 2 sets 75243 & 75258 are 2 of the 20 years anniversary sets.
LEGO included in each of these sets an additional minifig on a stand based on the minifigs released during the first years. These initial star wars figures still had the yellow heads before they moved to flesh colored heads. So they have recreated / replicated these original minifigs.
It's "a campaign to help nurture the creative skills of the next generation", launched by LEGO on September 17, 2019.
From the LEGO website:
Today, the LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation.
Over 100 children will meet Mark and other inspiring figures, ...
I emailed TLG:
These changes are different as it is how Disney would like it be displayed. Prior to a set release, each set goes through a number of reviews. One of these, is our designers show Disney the boxes for them to sign off on and approve, after they review the boxes. For each set, they said the boxes were approved for release!
It does appear ...