According to an interview with Elf director Jon Favreau, the Lego City set was built in-house by the Rusty Smith's art department.
The IMDB page for the movie thanks The LEGO Group for the permission to use the LEGO logo and trademarks but has no mention of any further involvement in set design.
You can say "Legos" if you want to. But for The LEGO Group it's an important matter, because if people start saying "Legos" about similar products produced by other companies, LEGO might lose their brand if it is deemed genericized.
The All Us Geeks podcast regularly has a segment on LEGO called the Brick Breakdown that is run by William and Sarah Reed. Here is the link to the latest episode (scroll down to see when the Brick Breakdown section starts): http://www.allusgeeks.com/2015/08/episode-60-dead-men-tell-no-tales/
My guess is that because LEGO is so hands-on and so visual, it is ...
By definition, the popular themes are the ones that sell well, and the unpopular ones sell less well.
TLG are in the business of selling LEGO. It makes business sense for them to offer for sale themes that have already proven popular, and withdraw from sale those themes which are least popular.
Based on these two observations, it seems obvious that themes ...
When you're correcting anyone and everyone that says "Legos" regardless of their age.
When you're editing every question and answer I post to correct Lego to LEGO. :P
When your Lego collection is worth more than your car and/or house.
When you have an entire room in your house dedicated to Lego.
When you want to show every child and parent at the PAB wall ...
Beyond The Brick was a podcast that featured interviews with AFOLs and reports on Lego-related news. Although they have since moved to a video format on YouTube, their current interview content is very similar to their old podcasts:
There are a couple more-specialized podcasts that are active:
(I feel like this should be pinned to the homepage or something, as I've seen this question a LOT.)
Here is a link to their official policy statement:
"A Trademark must be Protected
A trademark must be able to distinguish the goods of one company from those of another. If a ...